Building A Winning Strategy

Building A Winning Strategy

If you get one percent better each day for one year, you’ll end up 37 times better by the time you are done.

Courtesy of ShopOwner by Vic Tarasik

enity and insanity of cycling the Tour de France; or any other competitive sport, they all have one thing in common: mid-way adjustments just might make the difference in achieving victory! 

As we close the books on spring and the season turns to summer, it is the perfect time to review the trajectory we are on as a shop and make minor and sometimes major corrections. Sometimes the strategy you began the year with isn’t getting you where you expected. 

LAX to JFK 

Even just a little bit off can make a huge difference at the end of your journey. One of the best examples of this can be illustrated by looking at a flight from LAX to JFK. 

By air, the trip is right at 2,469 miles, so just imagine if, just after takeoff, the pilot is off course by 1 degree. It’s not a lot when you think about it, but over the duration of the flight that tiny increment turns into a massive miss. Each mile the plane travels, the plane is off course by 92 feet, so when the plane arrives in NY it will be off course by 40 miles – you may be landing in Mahwah, NJ, or the Atlantic Ocean. 

The little things do make a difference the longer they are left in place. This is the second most popular flight route in the U.S. – considering that 26,000 planes take that route each year, so you can see the importance of a pilot ensuring he’s on course each and every flight.  

Closer to home, in motorsports racing, choose the wrong tire compound and traction wanes; even worse, your tire fails completely due to rapid wear and can cause catastrophic failure. Crew chiefs keep a close eye on track temp, tire wear and climate conditions, making adjustments to the car and tires throughout the race. 

Let’s take a look at some of the critical indicators that will help us to stay on track for the best results possible. 

You May Also Like

Antimicrobial Product Arsenal for Your Shop

Germs can be found all over a car. Customers want to know their vehicle is safe to drive off and fill with their families.

Antimicrobial product arsenal

By Michael LaMotta, Contributing Writer

We have all been increasing the frequency at which we sterilize high contact areas in our homes. What about our vehicles? What about the vehicles your shop works on?

Even before the coronavirus pandemic heightened our collective consciousness of germs, there was some disturbing data disclosed by CarRentals.com comparing the colony-forming units (CFUs) on parts of a vehicle’s interior to other common “high touch” areas. Leading the list of gag-inducing statistics: your steering wheel is up to four times dirtier than a public toilet seat! You remember that thing you used to wrap your bare hands around multiple times a day, often while carrying your morning coffee up to your mouth?

Choosing Tire & Wheel Service Equipment to Enhance Profitability

Tire and wheel service covers a range of items that provide opportunities for shops to enhance their profitability. Choosing which services a shop wants to provide will determine where the shop owner should make his or her capital investments.

Editor’s Notes: Google Reviews & SEO

When optimizing your shop’s site on potential customers’ search results, Google sets the rules. Did you know that even the reviews your shop receives from customers factor into your SEO?

Google and SEO
Lift Your Shop’s Profit Potential; Align It with Your Goals

When investing in major equipment, such as a lift or alignment machine, quality and efficient service are essential features. This article highlights some of the attributes to keep in mind before your next purchase.

Editor’s Notes: How Facebook Advertising Can Work for Your Shop

“With a few clicks, you can share a promotion or advertise your shop with a budget and timeframe that you control.”

Other Posts

Editor’s Notes: Visually Promoting Your Local Business with Social Media

Your smartphone’s camera will become one of your new favorite marketing tools! There’s always something interesting you can share, and it won’t take too much time; just a little effort.

facebook, instagram and twitter icons
Editor’s Notes: Building Your Brand Through Facebook

Maintaining an active Facebook presence remains a solid marketing strategy. When people search for your shop online, that content can help drive more business.

Editor’s Notes: Social Media and Google and SEO – Oh My!

This year, I’ll devote my column to helping you improve your digital marketing. We’ll bring you the SEO and social media tools you need for your business.

A/C Service Tools & Equipment Investment Demands a Smart Strategy

Finding an A/C service machine that ensures the safe recovery and recharging of automotive A/C systems.