Centric Parts Expands Friction Research Program
Centric Parts is expanding its research and development program by naming noted friction expert Dr. Poh Wah Lee, PhD, to the newly created position of director of friction materials sciences. Dr. Lee, a preeminent researcher focused on copper-free formulations, will lead the ongoing development of Centric’s friction program.
Gates Announces Release Of New Products To Serve Automotive Aftermarket
The Gates Corp. recently added 394 new parts to its catalog of quality automotive products. The new parts include turbocharger hose for VW and Audi applications, branched radiator hose, timing component kits with water pump, and small I.D. and molded hose.
Goodyear Helps Promote ‘It Can Wait’ Campaign
Goodyear Tire & Rubber Co.’s fleet of blimps will carry messaging devoted to “It Can Wait,” a national campaign encouraging people to not text and drive, on Sept. 19. The messaging will coincide with the campaign’s “Drive 4 Pledges Day.”
Valvoline Launches New Ad Campaign During Monday Night Football
On Monday, September 16, 2013, Valvoline launched an advertising campaign that communicates its “Hand-On Expertise” brand promise and leadership in motor oil. The campaign was created to highlight Valvoline’s brand pillars of heritage, innovation, American ingenuity and real-world expertise, and also provides insight on how Valvoline continually re-invents motor oil to meet the needs of the evolving engine.
Hennessy Industries Launches New Line Of Auto Lifts
Hennessy Industries, Inc., a full-line wheel-service equipment manufacturer, has launched a new line of auto lifts under the BaseLine by COATS brand. Similar to BaseLine by COATS tire changers and wheel balancers, the new line of lifts is designed specifically for shops that want quality lifts at affordable prices.
Servicing The Chrysler 3.5L Engine
If ever there was a service opportunity ripe for the taking, Chrysler’s 3.5L SOHC V6 engine (and its 2.7L, 3.2L and 4.0L cousins) is it. This engine was introduced back in 1993 as an “upgrade” from the earlier 3.3L pushrod V6 engine. Some would question whether the move was a step forward or backward because the 3.5L V6 (and its variants) has a poor reputation for reliability. Lubrication issues, oil sludging, coolant leaks, overheating and low-mileage engine failures have plagued this engine family from the get-go.
Mitchell 1 Offers ‘Winter Escape’ Sweepstakes
One sweepstakes participant will be chosen at random as the grand-prize winner and will receive round-trip airfare for two people to San Diego, three nights in a double occupancy room at a four-star San Diego hotel, a rental car and $500.
2014 DENSO Wiper Blade Catalog Is Now Available
DENSO Products and Services Americas, Inc. has just released its new 2014 catalog for DENSO First Time Fit wiper blades. The new catalog features 82 part numbers that cover more than 224 million vehicles in operation and now offers coverage that includes 2013 applications. The catalog includes wiper blades for automotive, light truck and van applications in sizes ranging from 12 to 28 inches long.
Federated Free Fuel Fridays Back On Facebook
Federated Facebook fans have spoken. Federated Free Fuel Fridays has returned to the Federated Auto Parts and Federated Car Care Facebook pages. Federated will give away two $50 gas cards on each of its Facebook pages every Friday through Oct. 25, 2013. Fans of Federated can enter for a chance to win and will receive extra entries when sharing the contest with their Facebook friends.
Gil Martin, Kevin Harvick Crew Chief, Earns MOOG ‘Problem Solver Of The Race’ Honors In Chase Opener
Gil Martin, crew chief for Kevin Harvick and the No. 29 Budweiser Designate a Driver Chevrolet SS, moved into a tie for second place in the battle for Federal-Mogul’s $100,000 MOOG Steering and Suspension “Problem Solver of the Year” Award after picking up weekly Problem Solver honors in Sunday’s Chase-opening Geico 400 at Chicagoland Speedway. It was Martin’s third weekly MOOG award, putting him just one win behind leader Matt Borland, crew chief for Ryan Newman (No. 39 Chevrolet).
Tim McGraw Hands Over Keys To Grand Prize In Pennzoil Sweepstakes
Pennzoil announces that April Vaught from Middletown, KY, is the lucky grand prize winner of the Pennzoil ‘Four Wheels to Freedom’ sweepstakes that ended on July 31, 2013. Vaught will receive a one of a kind 2013 Challenger SRT8, customized by country music star, Tim McGraw. The vehicle encompasses freedom, expression and acceleration which together represent the foundation of the Pennzoil and Tim McGraw relationship.
National Pronto Association Donates $100,000 To University Of The Aftermarket Foundation
The University of the Aftermarket Foundation extends sincere thanks to National Pronto Association for its recent contribution of $100,000 to help educate those who have the drive to pursue a career in the automotive aftermarket.