It’s one thing to recommend a service. It’s an entirely different thing to make a convincing case that actually “sells” the service. This fact is especially true when it comes to vital fluid maintenance — one of the most overlooked and underperformed of all preventive maintenance services. That’s why Fluid Rx Diagnostics created a unique point-of-purchase informational handout designed to educate customers about the importance of “testing” vital fluids and the benefits of replacing these fluids before they degrade.
“Getting car owners to say ‘Yes’ to vital fluid maintenance often becomes a challenge for service providers — whether in a neighborhood shop or mega-dealerships,” said Magna-Guard, Inc. CEO, Ron McElroy. “We resolved this contention years ago with our innovative Instant Lubricant Diagnostics program. Instead of simply topping off fluids or relying on time and mileage schedules to recommend fluid services, we help you educate motorists to be informed about fluid preventative maintenance by showing them why and when these services are required.
“Our consumer education handout gives service advisors a powerful ‘Show & Tell’ prop to add to your Multi-Point Inspection,” McElroy continued. “That, along with the actual test results reveal the true condition of all vital fluids and explains why each is critical to the health of their vehicle. Proof it’s time to change sells the service. This is the ideal ‘one-two’ punch that empowers both service personnel and consumers. The results equal higher ticket averages, increased profits and more satisfied customers.”
All modern lubricants contain additives that inhibit breakdown. When these additives become depleted, the fluid degrades and can no longer perform its intended function. Fluid Rx Diagnostics measures additive depletion and the level of sludge or debris in lubricants and oils. The ISO (International Standards Organization) Diagnostics Charts show how specific fluids appear at various points of depletion on their certified Test Sheet, “GOOD” – “CHANGE” – “OVERDUE.”
Fluid Rx Instant Lubricant Diagnostics follows all Motorist Assurance Program (MAP) Standards and California BAR guidelines when making fluid service recommendations. The test results show the actual condition of a vehicle’s vital fluids including brake, power steering, transmission fluids; differential, transfer case and crankcase oils.
For more info: www.fluidrxdiagnostics.com
