Jasper Engines and Transmissions Sponsors Pro Bass Angler Chad Morgenthaler in 2006
Illinois pro bass angler Chad Morgenthaler recently signed on with previous NASCAR sponsor Jasper Engines and Transmissions to represent the company’s 2006 Fishing Team. Feb. 24 – 26, Morgenthaler will compete in the "Super Bowl of Bass Fishing" – the 2006 Bassmaster Classic.
Loss Leader: Lost Cause?
It seems like there are always certain services that are routinely performed by repair facilities at a loss. Sure, they might generate enough revenue to pay for the direct expenses of doing the job, such as parts and technician labor, however, they often fail to make their needed contribution to the overhead expenses of owning
Guest Editorial: Issues that Could Impact Your Business and Our Industry in 2006
Ed is the editor of Underhood Service Magazine, ImportCar’s sister publication, as well as editor of Tomorrow’s Technician magazine. He has been employed at Babcox for 11 years. Issues That Could Impact Your Business and Our Industry in 2006 As we usher in a new year, we thought we would take a look into the
Directions
Detroit Flexes Its Muscle The Big Three automakers flexed some muscle last month during the North American International Auto Show (NAIAS) in Detroit. Walking the show floor with a fellow Babcox editor and a graphic designer during one of the show’s media days, I was taken in by the selection of V8 performance cars —
Getting Tanked: Flex Fuel Engine Modifications Allow for Alcohol-Based Fuel
In case you haven’t heard, Flex Fuel technology is really starting to take off in the U.S., becoming more popular in late-model vehicles than technicians may realize. If you haven’t had any training on these vehicles, you may find some of the technical changes OEMs have made to the engines will alter the way you
Tracer Products Issues New Catalog on Latest Leak Detection Tools
Tracer Products has updated its 32-page catalog to include the latest Tracerline fluorescent leak detection products. It’s packed with practical information on new products that make it easy to find all leaks in air conditioning and fluid systems. An introduction explains how fluorescent leak detection works and why it is the best method for leak diagnosis and preventive maintenance.
Team ASE Partners with Germain Racing and 2005 NASCAR Craftsman Truck Series Champion Ted Musgrave for 2006
Germain Racing and The National Institute for Automotive Service Excellence (ASE) are pleased to announce their partnership for the upcoming 2006 NASCAR Craftsman Truck Series race season. Team ASE will be the primary sponsor of the No. 9 Germain Racing Toyota Tundra, driven by defending NASCAR Craftsman Truck Series champion, Ted Musgrave.
Strategic Move by Interstate Ensures Premium Distinction of its Batteries
Since Interstate began selling batteries in 1952, the company has differentiated itself in the marketplace as the service-driven provider of premium-quality automotive batteries. Now, Interstate has taken it a step further to continue this premium distinction.
Two Guys Garage Hour-Long Special from PRI Airs Monday Jan. 30 on SPEED
Capitalizing on the success of last year’s broadcast, SPEED is airing Two Guys Garage hour-long special from the Performance Racing Industry (PRI) trade show. Slated to air this Jan. 30 at 9:00 p.m. EST on SPEED, the special features the hosts of Two Guys Garage and will highlight the newest products in the performance racing industry.
Advance Auto Parts Launches New Online Consumer Education Section on Website
Advance Auto Parts is distinguishing its online consumer education initiative under a newly branded consumer education section of its website – "Advance Know-How." The new section educates vehicle owners through hundreds of pages of new print and video on a wide variety of topics, including how to save gas, safe driving habits and step-by-step instructions on how to fix and maintain vehicles.