Danica Patrick Enters into Multi-Year Agreement to Promote PEAK Antifreeze and Mr. Clean Premium Windshield Wash and Wiper Blades
Revving up its marketing and promotional engines, Old World Industries has entered into a multi-year agreement with IndyCar Series sensation Danica Patrick.
Directions
Edward Sunkin has been the editor of Underhood Service since April of 1999. He has been a member of the Babcox family of automotive aftermarket publications beginning in December 1994, when he joined the jobber/parts specialist magazine Counterman as an associate editor. Edward also spent three years as managing editor Engine Builder, learning about the
Hunter’s New OCL400 Anti-Chatter Technology Eliminates Fixed Speed Machining Vibration Problems
Hunter’s new ACT (Anti-Chatter Technology) equipped OCL400 On-Car Brake Lathe virtually eliminates the buildup of vibration (chatter) that can occur when machining rotors at a fixed speed. The ACT feature oscillates the machining speed of the lathe during the cut. The result is a smoother finish that prevents pedal pulsation – the number one cause of brake service customer “comebacks.”
LUBEGARD’s 5th All-Star Contest Features Expanded Prizes
LUBEGARD by International Lubricants, Inc. (ILI) announces the launch of its fifth All-Star contest. "This year, we have made it even more exciting," said Kristen Clark, marketing manager for ILI. "We have expanded the prize offering substantially by including new apparel, and fun items such as poker tables, playing cards and chips, dart boards, etc., not to mention Visa gift cards too. So now more than ever before our customers can win virtually anything they want."
Prestolite Launches New User-Friendly Website that is Rich in Content
To more effectively and efficiently meet the informational needs of its various audiences, Prestolite Wire Corporation announces the re-launch of its website at: www.prestolitewire.com. The new site is extremely rich in content, particularly product information, but also includes general information about the company, potential careers and company-related news.
Finding and Hiring New Recruits
What are the three most important factors in a business’ success? Location, location, location? Nope – they are staff, staff, staff. Personnel experts contend that poor hiring decisions are the main causes of absenteeism and poor productivity, which ultimately result in employee turnover and profit loss. The smaller your business, the more important each person.
More Vans May Be Cruising Back on the Roads
In a recent news article by Associated Press writer John Porretto, General Motors Corp. and nearly two dozen outfitters plan to spend more than $2 million in an effort to revive demand for big, souped-up conversion vans. No longer decorated with beads and shag carpeting, conversion vans have evolved into sophisticated vehicles for families and
Aftermarket Update
Free PR and Check-Up Forms for National Car Care Month Events Freebies abound for service providers offering in-house vehicle check ups during National Car Care Month in April. First, the official check-up forms are free from the Car Care Council. Simply estimate the number needed and call 1-240-333-1088 or order online at www.carcare.org. Second, there’s
Engine Maintenance: Head Gasket Failure Symptoms and Diagnosis
Over the last decade, the engines that have been used in the Honda and Acura line of cars and SUVs not only deliver many miles of service, but their performance level sets a standard that few car makers in their class have been able to match. Additional proof of both the reliability and potential of
When it’s Time for a Rebuilt Engine Installation
I noticed the Toyota 4WD truck as soon as I turned into the parking lot on Monday morning. I knew the owner because we’d been servicing his vehicles for a number of years, and I was always impressed by how clean and straight the truck was for its age. It was parked kind of crooked,