Cabin Air Filter: The Unseen Automotive Filter
A new cabin air filter is something many motorists need, but often don’t know it. The cabin air filter (CAF) is not a well-known or well-publicized filter. Close to 90% of late-model cars and trucks now come factory-equipped with a cabin air filter, but the original filters in many of these vehicles have never been changed!
Lincoln Electric Thunders Into SEMA Show With Star-Studded Lineup Featuring Hot Rod Heavyweights
It’s showtime as Lincoln Electric pulls out all the stops at the Specialty Equipment Market Association’s signature event, the SEMA Show, Nov. 5-8, at the Las Vegas Convention Center. In booth #23527, Lincoln Electric will showcase the products top-level hot rod and bike builders and race teams from every series use for their projects.
My DENSO Rewards Program Now Available On Web-Enabled Mobile Devices
My DENSO Rewards, a sales incentive program for warehouse distributors, jobbers and professional technicians who sell and install DENSO cabin air filters and wiper blades, now has mobile enhanced functionality making the program even easier to participate in and benefit from.
Bosch Broadens Fast-Growing Cabin Air Filter Coverage With Additional Part Numbers
With more and more OEMs offering cabin air filters in their vehicles, Bosch says it is expanding in this fast-growing product segment with new part numbers. The Bosch Workshop Cabin Air Filter line has expanded to include 23 new part numbers that cover 17.6 million additional vehicles in North America – domestic, European and Asian – with the same fit and function as OE cabin air filters, according to the company.
FRAM Filtration Releases New Video Touting Benefits Of Luber-finer Extreme Clean HD Premium Cabin Air Filters
FRAM Filtration recently released a new video detailing the unique composition and benefits of its new line of Luber-finer Extreme Clean HD Premium Cabin Air Filters. Highlighting the technology behind the function of a modern cabin air filter, the video is hosted by John Gaither, director of heavy-duty engineering for FRAM Filtration.
Pennzoil Synthetics Provide Motorists With A Boost Of Fuel Savings
Just in time for peak vacation season, Pennzoil is helping motorists go further and save more at the pump. Purchases of Pennzoil Platinum or Pennzoil Ultra will save 50
WIX Filters Releases 197 New Parts In First And Second Quarters
WIX Filters, a member of the Affinia Group family of brands, introduced 197 new parts in the first and second quarters of 2013. Of the 197 new parts, 35 percent will serve light-duty applications and 65 percent will serve heavy-duty applications. ProTec cabin air filter applications also made up half of the new parts in the domestic and foreign nameplate-passenger car category.
Directions: Irv Gordon And His Red Volvo P1800 Closing In On Auto History
Irv Gordon, a 73-year-old retired science teacher from Patchogue, NY, holds the Guinness Book of World Records recognition for most miles driven by a single owner in a non-commercial vehicle, and has driven more than 2.99 million miles in his shiny red Volvo.
Directions: Driving Services In The Bays
Oil really can be black gold for automotive repair shops. According to The NPD Group, oil change service is the leading driver of traffic through service bays and represents the greatest opportunity for cross-selling other services.
FRAM Launches New FRAM Fresh Breeze Website
The website design offers new “customer-friendly” features including a “Where to Buy” tab with Google Maps functionality, do-it-yourself cabin air filter installation guides and instructional videos. Customers also can determine the appropriate cabin air filter for their vehicle by inputting vehicle make, year and model.