Editor’s Notebook: Build Customer Loyalty
In Unconventional Ways What do confections and car repair have in common? Not much, you say. But taking a cue from a Cleveland, OH, candy maker can bring some sweet success to your customer service strategies. A headline in the local Sunday paper caught my eye. It read: “Step aside, Willy Wonka. The legendary chocolate
Editorial: You Might be an Engine Builder if…
We all know this is a tough business. Competition is more aggressive than ever and comes from all directions. Engines last longer than ever, it’s tougher to make a buck, you’ve got to work like a dog to make ends meet. So why in the world would anyone ever want to be an engine builder?
Precision is Key to Success
Precision Incorporated: The Facts Owners/Consultants: Mike and Chris Klinger Locations: Tucson, AZ Shop Stats: 4,000 square feet, 9 bays, 9 lifts Employees: 1 service manager, 1 parts manager, 2 service advisors, 6 technicians Recognition by Phoenix-based dealer Showcase Honda as its single largest purchaser of Honda genuine parts in the state of Arizona is a
Ringers Gloves’ Christmas Special: Buy One Pair of DriverX, Get Two Pairs of Authentics Free
Ringers Gloves is offering our amazing single-layer DriverX racing glove, rated at SFI 3.3/1 (available in black, blue or red), for $89.99. But wait. Not only will you receive one of the best and safest driving gloves in the racing industry, but you will also get two pairs of the gloves that started it all, the Ringers Authentic Gloves, for free!
Good Old-Fashioned Efforts Earn Customer Loyalty
Another year is winding down. We all have a lot of tasks to complete before the holidays and some of us are even making resolutions for the new year. Whether we keep them or not is another story. One business imperative you can’t afford to overlook is the effort you make in retaining customers. The