Bosch Partners With Professional Storm Chaser Reed Timmer For Wiper Blade Advertising Campaign
Bosch is now running a new advertising campaign featuring the company’s top-of-the line, premium wiper blade, Bosch ICON. Having renewed its partnership with professional storm chaser Reed Timmer, this new campaign is intended to drive awareness of Bosch ICON and associate it with severe weather conditions and their impact on everyday life. The campaign, scheduled to run from December 2013 to February 2014, puts a major emphasis on television and also includes digital and social media elements.
Bosch Is Geared To Meet Aftermarket Data Needs
Robert Bosch LLC, Automotive Aftermarket division, offers a wide array of products for domestic, Asian and European vehicles in the United States, Canada and Mexico. Not surprisingly, delivering the right product and application data to the right customer, dealer or partner at the right time is a tremendous challenge.
Bosch Adds Eight Throttle Body Assembly Part Numbers
The Robert Bosch LLC aftermarket division has announced the addition of eight new part numbers to its line of throttle body assemblies. An essential part of the air intake system in a modern gasoline engine, the throttle body assembly – in combination with the electronic throttle control system – regulates the amount of fresh air entering the engine.
Bosch Offers Copper-Free Brake Pads
In response to legislation requiring the reduction of copper in friction formulations, Bosch has announced the use of its first copper-free ceramic material in the premium-grade QuietCast line of braking products. Bosch provides full coverage for domestic, Asian and European cars, vans and SUVs.
New Bosch Blue Disc Brake Pads Offer ‘Everyday’ Performance And Value
Bosch has just introduced the new Bosch Blue Disc Brake Pads, targeted to general repair shops that service a variety of makes and models. According to the company, the new Bosch Blue Disc Brake Pads are perfectly suited for the ‘everyday driver’ who is looking for the best performance and value. The Bosch Blue Disc Brake Pads offer comprehensive coverage of domestic, Asian and European vehicles.
Bosch Expands Its Engine Management Portfolio With New Part Numbers For GDI Fuel Injectors And Gasoline Port Fuel Injectors
Robert Bosch LLC is broadening its coverage of gasoline fuel injectors for domestic, Asian and European applications with 11 new gasoline direct injector (GDI) part numbers covering 4.1 million new vehicles in operation (VIO) and 12 new gasoline port fuel injector part numbers covering 2.4 million new VIO. The expanded coverage includes Audi, VW, BMW, Cadillac, Chevrolet, Ford and Infiniti, Mazda, Mercedes-Benz, Mini Cooper and Porsche.
Bosch Community Fund Awards $200,000 Grant To Discovery Science Center For Kids’ Discovery Village
The Bosch Community Fund (BCF) has awarded a $200,000 grant to Discovery Science Center (DSC) Kids’ Discovery Village in Santa Ana, Calif., as part of Bosch’s commitment to promoting science, technology, engineering and math (STEM) and sustainability education. Five, K-12-focused, interactive exhibits, funded by the BCF grant, will teach children about sustainable materials, solar energy, insulation, plant life and space design.
Bosch Announces Nationwide Distribution Partnership With Myers Tire Supply
Bosch Automotive Service Solutions has announced a nationwide distribution partnership with Myers Tire Supply to carry Bosch Wheel Service equipment. Bosch will offer a full line of wheel balancers, tire changers and brake lathes through Myers’ nationwide distribution network of more than 160 sales professionals.
Bosch Announces Additional Part Numbers For OE Specialty Wiper Blades And Engine Management Sensors
Bosch has added 59 new part numbers to its OE specialty wiper blade and engine management sensor categories, expanding Bosch coverage by more than 43.8 million domestic, European and Asian new vehicles.
Bosch Broadens Fast-Growing Cabin Air Filter Coverage With Additional Part Numbers
With more and more OEMs offering cabin air filters in their vehicles, Bosch says it is expanding in this fast-growing product segment with new part numbers. The Bosch Workshop Cabin Air Filter line has expanded to include 23 new part numbers that cover 17.6 million additional vehicles in North America – domestic, European and Asian – with the same fit and function as OE cabin air filters, according to the company.