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Morse Automotive Offers Ultra Life Disc Brake Pads

Ultra Life Disc Brake Pads from Morse Automotive are platform-specific, asbestos-free friction for optimal braking performance and better wear.

ProAct Ceramic Disc Brake Pads from Akebono Provide Quieter Braking

Engineered to eliminate noise, vibration and harshness, ProACT Ceramic Disc Brake Pads provide the ultimate braking experience. The best replacement for restoring OE ceramic pad performance, ProACT Ceramic Disc Pads are also ideal for upgrading from conventional pads.

Subaru Brake System Service

Over the last 25 years or so, Subaru has been the top- selling all-wheel-drive car here in the Pacific Northwest. For beachcombers and skiers alike, as well as rock hounds and hikers, having all-wheel drive is a big plus. Stop-and-go commuting, and difficult mountain driving take their toll on both drivers and vehicles. Of all

Brake Parts Lubricant from Permatex Lasts Longer and Works up to 2,800 Degrees Fahrenheit

The new Permatex Ceramic Extreme Brake Parts Lubricant delivers exceptional performance under the most extreme conditions. It features a 100% synthetic formula made with ceramic solids to deliver optimum brake parts lubrication and quiet operation.

Management: Simple Ways to Make Sure Your Shop is ‘Top of Mind’ with Your Customers

You’ve just finished your customer’s vehicle, but don’t let a simple, cost-effective advertising opportunity slip away. We’ve used a three-step in-house advertising plan for years, and we’ve always had a favorable response from our customers. Here are the nuts and bolts of the plan.

Directions: Recognizing Some of the Industry’s Finest

I’ve always found the automotive aftermarket a great and important industry. And I also always felt that it is the people who make our industry so special. Quite often though, technicians and shops owners don’t receive the credit that they deserve. Which is why I am proud to dedicate my editorial this month to some

2006 Underhood Service Repair Market Industry Profile

Welcome to the 2006 Underhood Service Repair Market Industry Profile, our in-depth report of the independent automotive repair market. This profile highlights many of the elements of doing business in today’s repair shops. The information presented is a good indicator to make short-term predictions about these shops. It’s also a fair yardstick to see how

Montana Autocare Center Owner Named 2007 NAPA/ASE Technician of the Year

NAPA Auto Parts and the National Institute for Automotive Service Excellence (ASE) have named Kit Johnson of East Helena, MT, the 2007 NAPA/ASE Technician of the Year.

Brake & Suspension System Service

Brake and suspension repairs are the best type of routine maintenance repairs that coincide with major service intervals. Brake and suspension components that are in need of replacement could represent a significant profit center for shops when technicians take the time to perform complete chassis inspections. Worn suspension and brake components, as well as a

Top Five Tools

Ron Promisson, owner Promisson Automotive Service Center Bushnell, IL Power Probe II — This is an indispensable tool for all kinds of diagnostic problems. Probably the one tool I couldn’t do without. Raytek AutoPro ST25 Infrared Thermometer — This is another favorite that can be used for many different applications. Snap-on Vantage — The diagnostic