Chip Foose Teams Up with WD-40 Brand on Educational Marketing Campaign
WD-40 brand is partnering with legendary hot rod designer and TV star Chip Foose on an integrated marketing campaign designed to educate automotive professionals and enthusiasts about the many ways WD-40 Multi-Use Product can help them get the job done.
TRICO Resets Category Standards for 2011 Wiper Guide
Trico Products recently announced the availability of the 2011 TRICO Automotive Wiper Guide, which has been redesigned to enable consumers and service technicians alike to quickly and easily select the proper wiper blades for specific vehicles.
Perspectives: How’s Business? Gas Prices Aren’t Helping
With the topic of high gasoline prices on everyone’s mind, shop owners have a unique opportunity to help maintain their customers’ vehicles for peak performance and the resulting improved gas mileage.
Perspectives: How’s Business in 2011?
According to Northcoast Research, the shops in its survey sample experienced a slowdown in business for March, as compared to a very strong February, but were still slightly ahead of March 2010.
All-New ANCO Website Helps Consumers Make Fast, Informed Decisions About Driving Visibility
Determining which replacement wiper blades are the best choice for any passenger vehicle has never been easier thanks to Federal-Mogul’s consumer-friendly new website. The site also educates drivers about the importance of wiper blade replacement.
Cabin Air Filters: Building Barriers Against ‘Bad Stuff’
Anyone who suffers from asthma or allergies knows there’s no telling when and where those triggers can set off a fit of sneezing or coughing and wheezing in adults and children. Whether it’s inside your home or your car, asthma and allergy triggers are everywhere especially in the spring season when we routinely see a noticeable spike in pollen, dust, mold and other contaminants in the air.
Directions: Cost of Owning and Driving a Vehicle Climbs
According to AAA, despite seeing reduced costs for maintenance and insurance this year, there is an overall increase in the costs to own and operate a vehicle in the U.S.
Instructor Insight: Giving Back by Building a Stronger Foundation
A commentary from Jorge Menchu, NACAT Foundation board member
Order Car Care Guides for National Car Care Month
Participation in National Car Care Month in April has been proven time and time again to be a great opportunity to increase service and repair business. Ordering Car Care Guides online takes just a few minutes and will ensure you have a popular give-away on hand for your customers to help educate them about the importance and benefits of regular vehicle maintenance.
Directions: U.S. House Votes to Put the Brakes on E15
In February, the U.S. House of Representatives passed an amendment blocking federal funding of the Environmental Protection Agency’s (EPA) action to implement the use of E15.
Guest Editorial: National Car Care Month
April provides a great business building opportunity to service providers.
Directions: ASE Honors 2010’s Best and Brightest
The staff of Underhood Service congratulates the winners, as well as the award sponsors, for their understanding of the need to promote professionalism in our industry.