All-New ANCO Website Helps Consumers Make Fast, Informed Decisions About Driving Visibility

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From the Magazine

All-New ANCO Website Helps Consumers Make Fast, Informed Decisions About Driving Visibility

Determining which replacement wiper blades are the best choice for any passenger vehicle has never been easier thanks to Federal-Mogul's consumer-friendly new website. The site also educates drivers about the importance of wiper blade replacement.

TechShop Staff Writers
By TechShop Staff Writers
Published:

Determining which replacement wiper blades are the best choice for any passenger vehicle has never been easier thanks to Federal-Mogul’s consumer-friendly new www.ANCOwipers.com website. The site also educates drivers about the importance of wiper blade replacement.

The highly user-friendly new www.ANCOwipers.com website highlights the exclusive features and benefits of each ANCO blade design – including premium ANCO Contour, Profile, AeroVantage and 31-Series wipers as well as Rear and Winter blades – and helps users quickly find the right fit for their vehicles with a convenient application lookup. Consumers can also watch quick step-by-step installation videos or download easy, detailed, print-based installation instructions for all ANCO blade designs.

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The new site is compatible with any common Web browser, including those used on most smart phones and tablet computers. Federal-Mogul also offers a www.GetANCO.mobi eCatalog for the users of mobile electronics.

“Millions of consumers purchase wipers each year, yet many do not have all of the information they need to determine which blade has a consistently high wipe performance or allows for fast, convenient, trouble-free installation. Our new site is a comprehensive guide to wiper replacement and features the industry’s most popular and effective products for virtually any vehicle application or driving environment,” said ANCO Brand Manager Tracy Neil.

The new site also features the brand’s latest moneysaving promotional offers, a multimedia library, current weather finder, and FAQ reference guide to wiper blade operation and replacement.

ANCO wiper blades, “The Clearest Choice in Wiper Blades,” are available through thousands of automotive parts and service providers throughout North America.

For more information about ANCO wipers, contact your ANCO dealer or Federal-Mogul sales representative, visit www.ANCOwipers.com, or write to ANCO Marketing, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, MI 48033.

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From the Magazine

ADAS: Coming of Age

ADAS are categorized into levels, determined by the amount of automation for any given system.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

Automotive technology is funny. It always seems so new when we’re forced to catch up with it and weave it into our everyday routine. Then we find out it’s been around much longer than we realize. We didn’t worry about it until suddenly, some form of it was on almost every vehicle on the road.Advanced Driver Assistance Systems (ADAS), is one of those technologies, and like it or not, it’s time to jump on the ADAS bandwagon. Luckily, because it’s not as new as it seems, the tool and equipment technology to help us service these systems is coming of age. In other words, we’re no longer fighting through the growing pains of it. It’s here. It works, and it works well.The acronym is the newest part of all of it, and you might be surprised you’re already familiar with some of it. The purpose of ADAS, simply put, is to help drivers operate vehicles on a safer level, and its early roots were the development of antilock braking systems.Of course, today it’s much more complex with systems like blind spot monitoring, adaptive cruise control and automatic emergency braking, but nonetheless it’s all there for the same reason. ADAS are categorized into levels, determined by the amount of automation for any given system. Understanding them not only helps explain certain aspects to your customer, but it can help you as a technician to understand the various aspects and need for calibration.

Read Full Article

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