Champion Spark Plugs, Dale Earnhardt Jr. Team Up in Aggressive New Ad Campaign

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Champion Spark Plugs, Dale Earnhardt Jr. Team Up in Aggressive New Ad Campaign

Dale Earnhardt Jr., arguably the world's most popular stock car racer, reveals his preferred brand of spark plugs in an extensive new consumer advertising campaign unveiled by Federal-Mogul Corporation's Champion spark plug brand.

TechShop Staff Writers
By TechShop Staff Writers
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Dale Earnhardt Jr., arguably the world’s most popular stock car racer, reveals his preferred brand of spark plugs in an extensive new consumer advertising campaign unveiled by Federal-Mogul Corporation’s Champion spark plug brand.

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"Junior," who has long relied on Champion plugs for his No. 8 NASCAR NEXTEL Cup Chevrolet, reveals in several new full-page ads that he also chooses Champion to power his off-track passions, too. His Corvette, Camaro, pickup truck, all-terrain vehicle, motorcycle and boat all rely on Champion plugs for premium performance. Each ad features Earnhardt Jr. with one of his favorite vehicles, a corresponding set of premium Champion plugs and the campaign theme, "Always a Champion."

"Dale is a throwback to the muscle car era, when automotive enthusiasts worked hard and played hard. That image, combined with his impressive racing pedigree, is a perfect complement to the Champion brand," said Jay Burkhart, vice president of global marketing and brand strategy for Federal-Mogul. "The fact that he prefers Champion not only on race day, but also in his street cars, dirt bike, boat and other vehicles is a powerful endorsement of our premium plug technologies."

The new Champion advertising campaign is expected to generate nearly 50 million brand impressions throughout the year in leading male-oriented enthusiast magazines like FHM, Hot Rod, Field & Stream, 4Wheel & Off-Road and Outdoor Life.

Building on its nearly century-long history of superior performance, Champion has provided race-winning power for four consecutive NASCAR Cup Series champions, including 2005 winner Tony Stewart. The brand claimed wins in 22 of 36 NEXTEL Cup events last year.

Champion premium plugs for automotive applications include Champion Iridium, bringing maximum performance and exceptional durability to any engine model; Champion Double Platinum Power, featuring platinum on both the center and ground electrodes for longer lifer and minimal wear; Champion Platinum Power, an ideal upgrade for engines equipped with standard nickel/copper plugs; and Champion Truck Plug, ideally suited to the severe demands of today’s pickups and sport utility vehicles.

For more information on Champion spark plugs, contact your Champion supplier, visit www.federal-mogul.com, or write to: Champion Spark Plug, Federal-Mogul Corp., 26555 Northwestern Highway, Southfield, MI 48034.

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Several States Declare April As ‘Car Care Month’

Several governors across the country have declared April as Car Care Month in their respective states, urging their residents to be car care aware and perform the service necessary to ensure their vehicles are operating in a safe, efficient and clean manner.

TechShop Staff Writers
By TechShop Staff Writers
Published:

Several governors across the country have declared April as Car Care Month in their respective states, urging their residents to be car care aware and perform the service necessary to ensure their vehicles are operating in a safe, efficient and clean manner.
The following governors have issued official state proclamations that April is Car Care Month: Gov. Robert Bentley of Alabama, Gov. John Hickenlooper of Colorado, Gov. Pat Quinn of Illinois, Gov. Rick Snyder of Michigan, Gov. Susana Martinez of New Mexico, Gov. John A. Kitzhaber, M.D. of Oregon, Gov. Nikki R. Haley of South Carolina, Gov. Bill Haslam of Tennessee, Gov. Peter Shumlin of Vermont and Gov. Earl Ray Tomblin of West Virginia.
“We want to thank these governors for officially proclaiming April as Car Care Month,” said Rich White, executive director, Car Care Council. “Car Care Month provides a unique opportunity for the auto care industry and the government to educate car owners on the importance of proper vehicle care. Motor vehicle safety continues to be a major focus for state legislatures and regulatory agencies across the country, so we commend each of the governors for making these important proclamations.”
Spring is the perfect time for motorists to make sure their vehicles are running reliably after a rough winter and before the summer driving season begins. Many independent repair shops and community organizations throughout the country will conduct car care events during April. These events have revealed that three out of four vehicles inspected are in need of some type of maintenance or repair.
The non-profit Car Care Council offers many free tools on its website to help consumers drive smart, save money and be more environmentally friendly, including the popular 60-page Car Care Guide and a custom service schedule and email reminder service.
“By following a service schedule and performing preventative vehicle maintenance, motorists can ensure that their vehicles are safe and dependable. Plus, auto care can help save money in many ways, including reducing fuel consumption and extending vehicle life,” continued White. “We encourage all car owners across the country to get their vehicles inspected this April.”

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