FRAM Filtration Releases New Video Touting Benefits Of Luber-finer Extreme Clean HD Premium Cabin Air Filters
FRAM Filtration recently released a new video detailing the unique composition and benefits of its new line of Luber-finer Extreme Clean HD Premium Cabin Air Filters. Highlighting the technology behind the function of a modern cabin air filter, the video is hosted by John Gaither, director of heavy-duty engineering for FRAM Filtration.
WIX Filters Releases New Racing Filter Catalog
WIX Filters has released a new Racing Filter Catalog featuring oil, air and fuel filters as well as mounting bases engineered for top-motorsport performance. WIX’s line of racing filters covers NASCAR Sprint Cup, Nationwide, Camping World Truck and ARCA, as well as dirt track, off-road and drag racing.
How Often Should Fuel Filters Be Replaced?
Most late-model vehicles have no factory-recommended service for the fuel filter because the filter is a “lifetime” filter part of the fuel pump assembly buried inside the gas tank.
DENSO Enhances Rewards Program With Incentives And Online Tools To Promote DENSO First Time Fit Cabin Air Filters And Wiper Blades
Announced June 17 by DENSO Products and Services Americas, Inc., the My DENSO Rewards program for distributors and professional technicians that purchase, sell and install DENSO First Time Fit cabin air filters and wiper blades has been well received by WD and Jobber salespeople, shop owners and technicians across the country. Now, DENSO has made it easy to participate with online claim forms, specific reward categories and extra points for enrolling in this sales incentive program for cabin air filters and wiper blades.
WIX Filters Sponsors Tomorrow’s Technician’s ‘2013 School Of The Year’ Competition
WIX Filters and O’Reilly Auto Parts have partnered with Tomorrow’s Technician as title sponsors for the “2013 School of the Year” competition, a national contest to find and name the best technician training school in the country. Schools can nominate their programs for the award by Aug. 26.
WIX Filters Releases 197 New Parts In First And Second Quarters
WIX Filters, a member of the Affinia Group family of brands, introduced 197 new parts in the first and second quarters of 2013. Of the 197 new parts, 35 percent will serve light-duty applications and 65 percent will serve heavy-duty applications. ProTec cabin air filter applications also made up half of the new parts in the domestic and foreign nameplate-passenger car category.
WIX Filters Announces ‘Texas Getaway’ Sweepstakes
WIX Filters, a member of the Affinia Group family of brands, through a partnership with Performance Racing Network, is offering a “Texas Getaway” sweepstakes in which one winner will receive a VIP package to The AAA Texas 500 in Fort Worth, Tex., Nov. 1-3.
WIX Filters Announces ‘Ultimate XPerience Sweepstakes’ For XP Oil Filter Purchases
WIX Filters, a member of the Affinia Group family of brands, is launching “The Ultimate XPerience Sweepstakes” for aftermarket consumers who purchase XP filters, a new line of high premium oil filters. Beginning June 1, contestants can enter to win a trip for two to a NASCAR Sprint Cup, IZOD IndyCar or NHRA series race in 2013.
WIX Filters Sponsors Erin Crocker In POWRi Lucas Oil National Midget Series
WIX Filters will sponsor Erin Crocker, the first woman to win a World of Outlaw feature event in 2004, in seven POWRi Lucas Oil National Midget Series races in 2013 as well as the 2014 Lucas Oil Chili Bowl Nationals.
Tony Pedregon Sets Sights On NHRA Four-Wide Nationals With WIX Filters
Tony Pedregon unveils a new design for the NHRA Four-Wide Nationals in Charlotte this weekend as he partners with WIX Filters, a member of the Affinia Group family of brands. WIX will serve as the primary sponsor for Pedregon’s Toyota Funny Car at Mello Yello Drag Racing events later this year in Chicago, Seattle and Pomona as well.