Federal-Mogul Offering Consumers Up to $50 Back on Brake Jobs Through Wagner ThermoQuiet ‘TQ Fall Blitz’ Promotion
Consumers can receive rebates of up to $50 on brake repairs completed between July 27 and September 30, 2011, through Federal-Mogul’s innovative Wagner ThermoQuiet “TQ Fall Blitz” promotion.
Federal-Mogul Launching ‘TQ Fall Blitz’ Campaign to Drive Sales of Wagner ThermoQuiet Brakes
Federal-Mogul is launching a major campaign to help drive sales of industry leading Wagner ThermoQuiet brake pads and shoes through the balance of the summer and into the fall vehicle maintenance season. The campaign features an aggressive trade promotion, consumer rebate offer and North American television advertising.
Diagnostic Solutions: Selling Brake Friction Replacements
A decade ago, an import shop’s profitability depended heavily on the routine replacement of spark plugs, timing belts, mufflers, shock absorbers, clutches and brake friction. Due to advancing vehicle technology, many of these profit centers have steeply declined or have altogether disappeared. One of the remaining exceptions is brake friction replacements.
Performance Friction Launches Facebook Store
Performance Friction announced this week that it is the first major brake manufacturer to launch a Facebook storefront. Fans of the Performance Friction Facebook page can now order brake pads, rotors and the new RH665 DOT 4 Racing Brake Fluid without leaving Facebook.
Tech Feature: Solving Brake Pedal Pulsation Complaints
Reoccurring pulsation complaints are perhaps the second most common reason a customer returns after having brake service. The brakes operate normally for the first 3,000 to 6,000 miles, but then the customer notices a high-speed pulsation when getting off the exit ramp on his way to work one morning. The customer returns to the shop with the pulsation complaint and leaves with usually one of two “fixes” – the rotors being machined or replaced. The usual explanation given the customer is that the rotors “warped.”
Tech Feature: Nissan Undercar Noise and Vibration Repairs
When it comes to Nissan undercar work, Import Specialist Bob Dowie discusses the first challenge you face and that is selling the work. While he uses the word “selling,” what you are actually doing is making the customer aware of issues that need to be addressed to maintain the reliability and, more importantly, the safety of their vehicle.
Brake Tech Feature: Buick Lucerne Service
The 2006-current Buick Lucerne is the largest sedan that General Motors offers. It is built on the same line as the Cadillac DTS at the Hamtramck, MI, GM plant. The two vehicles share many brake components and the same Regular Production Option (RPO) codes for the brake system.
Akebono Brakes OE on 2011 Car of the Year
Akebono Brake Corporation is proud to announce that their ceramic brake pads are original equipment on the 2011 Motor Trend Car of the Year, the Chevrolet Volt.
Centric Parts Named Branded Supplier of the Year by Automotive Parts Associates (APA) for Record Third Time
Centric Parts, a leading manufacturer and supplier of aftermarket brake components and systems for import and domestic cars and trucks in all driving situations, has been named 2011 Branded Supplier of the Year by Automotive Parts Associates (APA).
Tech Feature: Performing the Complete Brake Job
The problem with routines is that we tend to – you guessed it – fall into a routine. Because the braking system on many modern imports is integrated into other systems like vehicle stability control (VSC) and traction control, modern braking systems must meet minimum levels of performance. For that reason alone, short-cutting a brake repair with substandard procedures and materials is a recipe for future comebacks.
Federal-Mogul Kicks Off 2011 Smart Choice Campaign with Popular Wagner ThermoQuiet Brakes Consumer Rebate Offer
Federal-Mogul will kick off the second year of its highly successful Smart Choice trade and consumer incentive campaign with an attractive mail-in rebate offer on market-leading Wagner ThermoQuiet brake pads and shoes. From February 23 through May 31, 2011, consumers can receive a rebate of up to $50 per brake job when they choose Wagner ThermoQuiet products.
FMSI: Serving Shops and Brake Manufacturers for More than 60 Years
If you purchase almost any set of brake pads or shoes, the last three or four digits of the parts number match for most of your brand choices. This is not an accident or OEM conspiracy. This is the product of more than 60 years of cooperation of brake friction manufacturers. This collaboration is the Friction Materials Standards Institute (FMSI) and the FMS number system. The fruits of this endeavor go beyond part number; it has given shops new brake applications sooner and at a lower cost.