Yokohama Tire Corporation Kicks-Off ‘Spring Getaway’ Campaign
Spring is here … and so is Yokohama Tire Corporation’s (YTC) latest national mail-in rebate promotion: Spring Getaway. Now through April 30, consumers will receive a $60 Visa prepaid card after the purchase of any set of four select Yokohama treads.
Yokohama Tire Corp. Launches New Commercial Mobile Website
Yokohama Tire Corp. (YTC) has launched an all-new commercial mobile website. The site provides fleet owners, operators and dealers new ways to connect with the company – including direct access to Yokohama’s Emergency Service (YES) for roadside assistance, tools such as the Air Inflation Calculator and Fuel Savings Calculator, a dealer locator and product information.
BFGoodrich Tires Joins Popular Lucas Oil Off Road Racing Series
BFGoodrich Tires has taken a significant marketing and promotion position in the 2014 Lucas Oil Off Road Racing Series which begins a 16-event season March 22-23 at Wild Horse Pass Motorsports Park in Chandler, Ariz.
How Ride Height Affects Toe Angle
How can a mysterious case of tire wear occur in a perfectly aligned vehicle? It happens and the answers aren’t always simple. To better explain, let’s go back a few decades when I aligned a 1983 Mitsubishi rear-wheel drive (RWD) pickup, only to have it return a month later with a tire scuffing complaint. My conclusion was that many independent front suspensions often require a “custom alignment” to compensate for variations in ride height caused by uneven loading.
Indirect Tire Pressure Monitoring Systems Making A Comeback On Some Imports
Indirect Tire Pressure Monitoring Systems (TPMS) are the systems that do not have air pressure sensors inside the tires. Rather, they detect a low tire by comparing relative wheel speeds via the Anti-lock Brake System (ABS) wheel speed sensors. New systems are taking advantage of better wheel speed sensors and modules to make indirect systems work. Indirect TPMS began making a comeback in 2011 on all Audi models. The highly popular Honda Accord switched to indirect TPMS for the 2013 model year.
Massachusetts Considering Tire Aging Bill
Recently, a joint committee in the Massachusetts legislature heard testimony on a proposed tire aging bill. The bill would make it illegal for passenger vehicles to have tires more than six years old.
Michelin Debuts New EverGrip Tech At NAIAS
Michelin North America showcased its new Michelin Premier All-Season with EverGrip tire to media at the North American International Auto Show this morning. Michelin emphasized the tire’s ability to deliver safety and said unlike traditional tires, the Michelin Premier A/S maintains its wet traction even when worn.
Bridgestone Renames Expert Tire Stores, Closes 15
Bridgestone Americas is rebadging some of its company-owned retail tire and service centers and shuttering some others. By the end of the first quarter of 2014, Bridgestone will rename 63 Expert Tire locations as Firestone Complete Auto Care stores and another two as Hibdon Tires Plus.
How ‘New’ Tires Are Designed
There is more to designing tires then just shaping and cooking rubber. Tire designs contain many raw materials integrated into a complex structure of steel belts, textile plies and tread patterns. Lots of time, technology and consideration go into a tire before it rolls out onto the road.
Managing Online Leads For Higher Conversion Rates
With nearly 90% of tire and wheel buyers researching products online, you’re bound to receive emails from customers asking for more information. It’s important to not only respond to these emails, but to do so promptly. Customers shopping online aren’t willing to wait around until you can get to it – with a few clicks, they’ll be contacting your competition.
Relearn Procedures Require TPMS Tool
Most vehicles require some type of “stationary” relearn procedure to reset the TPMS system. This requires a TPMS tool to activate each of the tire pressure sensors in a specified sequence so the TPMS control module can relearn their new locations.
Bridgestone Shows Second Generation Airless Tire
Bridgestone Corp. has revealed its second-generation air-free concept tire. The manufacturer said the new model features improved load-bearing capabilities, environmental design and driving performance. The tire is “one step closer to a viable, commercially available air-free tire,” Bridgestone stated.