Bridgestone Launches New Ads In ‘Time To Perform’ Campaign
Bridgestone Americas has unveiled six new TV spots as part of its Bridgestone brand “Time to Perform” campaign. Premiering this month, the new spots focus “on demonstrating the company’s passion for performance by giving consumers a behind-the-scenes look at how far the company goes to test and perfect its world-class tires.”
TIA Releases New Consumer Education Video
The Tire Industry Association (TIA) recently announced that the first in a series of consumer education videos has been released. Tire Safety Starts with Proper Tire Repair briefly explains why proper tire repair is necessary, as well as the basic guidelines, limitations and procedures for repairing tires.
Construction Begins For Newest Goodyear Blimp
The new Zeppelin LZ N07-101 airship, manufactured by Germany’s ZLT Zeppelin Luftschifftechnik, will be assembled at Goodyear’s Wingfoot Lake Hangar near Akron, Ohio.
Bridgestone Americas Tire Operations Announces Alliance With DeltaWing Racing Cars For 2013 Season
Bridgestone Americas Tire Operations (Bridgestone Americas) has announced an alliance with DeltaWing Racing Cars as a one-car entry in the 2013 American Le Mans Series. Bridgestone will supply Potenza tire for the select races in which DeltaWing chooses to compete during the 2013 ALMS season.
Hankook Tire Announces 2013 Motorsports Plans
For 2013, Hankook will continue its close association with Formula Drift by continuing its official sponsorship of the race series and by sponsoring five drivers and teams.
Bridgestone Americas Tire Operations, Firestone Brand Team With DreamWorks Animation To Promote New 3-D Comedy ‘Turbo’
Bridgestone Americas Tire Operations (Bridgestone Americas) has announced a new, multifaceted promotional campaign and sweepstakes in support of DreamWorks Animation’s upcoming summer 3-D comedy, “Turbo,” about an ordinary garden snail who dreams of competing in the Indy 500.
TPMS Q&A: Placards, Disabling, Sensor Fit, Pins And 1020 kPh
Can Tire Pressure Monitoring be turned off? Will a tire pressure sensor fit in every wheel? Can the sensor be cleaned with a sharp pin? Keep reading to find out the answers to these questions as well as other questions relating to TPMS service.
BFGoodrich Launches G-Force Rival Tire In New Orleans
In January, BFGoodrich invited the media and what they call “key influencers” to the newly built NOLA Motorsports Park in New Orleans to test and evaluate the company’s new DOT extreme performance street/race tire, the g-Force Rival. With a background in motorsports, I could not wait to get behind the wheel to try these “race” tires.
Mickey Thompson Performance Tires & Wheels Celebrates 50 Years
Founded by the legendary Mickey Thompson and friend Gene McMannis in 1963, Mickey Thompson Performance Tires & Wheels is celebrating 50 years of innovation and product excellence in 2013. Thompson and McMannis started with a visionary way to design, manufacture and test high-performance tires – a legacy that remains the backbone of the company today.
Yokohama Tire Corporation Announces Top 10 Finalists From ‘Miles Of Fun’ Contest
Yokohama Tire Corporation (YTC) wanted consumers to experience its all-new YK580 orange oil-infused tires on a dream road trip of their own design. For more than a month, the tire maker invited video entries into its social media contest, “Miles of Fun.” Now, the submissions have been closed and YTC’s Facebook users have voted for their Top 10 favorites.
2013 National Tire Safety Week Set, Dealers Can Order Free Materials
The Rubber Manufacturers Association (RMA) has set June 2-8 as the 2013 National Tire Safety Week (NTSW). Part of the RMA’s “Be Tire Smart – Play Your PART” program, NTSW is a focused push to help consumers learn how to keep their tires in proper working condition, including inflation, condition and tread depth checks.
Tire Pressure Monitoring Technical Service Bulletins
What you need to know about tire pressure monitoring technical service bulletins published in 2012.