What's Your Competitive Advantage?

What’s Your Competitive Advantage?

Creating a list of your competitive advantages will help every shop owner to position their business in the market. It is an advantage that enables you to survive against competition over a long period of time. In today's era of hyper-competition, shop owners are better able to capture the customers they are looking for if they plan to create and focus on what sets them apart.

By Jim Murphy

Creating a list of your competitive advantages will help every shop owner to position their business in the market. It is an advantage that enables you to survive against competition over a long period of time.  In today’s era of hyper-competition, shop owners are better able to capture the customers they are looking for if they plan to create and focus on what sets them apart. New customers want it quicker, cheaper and they want it their way. Work with your staff and customers to come up with what sets you apart. Some thought starters would be: shuttle service, loaner cars, complimentary car wash, after hours drop off and nationwide warranty, to name a few.

This article was brought to you by Jim Murphy. Jim the leader of Elite’s prestigious Pro Service, a 20 group-like community comprised of 90 of the top shop owners in North America. There is currently one spot available in Pro Service, so click on the above link if you’d like to learn more.

You May Also Like

Embracing Cutting-Edge Solutions the Industry has to Offer

Embracing cutting-edge solutions is strategic and imperative for technicians navigating the constantly changing landscape of automotive maintenance and repair.

Nadine Battah

Remember last month how I said 2024 was your year to be the technicians you always wanted to be? Remaining stagnant as a technician is simply not an option anymore if you want to be successful in the automotive industry. You must proactively seek out opportunities to embrace new tools, techniques and solutions that promise to enhance efficiency, accuracy and customer satisfaction.Embracing what’s new is strategic and imperative for technicians navigating the constantly changing landscape of automotive maintenance and repair.One of the top reasons I can give you for embracing new technology is the potential for improved diagnostic accuracy and efficiency. With the arrival of advanced diagnostic tools, like the Bosch ADS 625X, the Autel IA900, or the Hunter ADASLink, technicians can pinpoint issues with precision, reducing guesswork and minimizing the risk of a comeback. Whether it’s sophisticated tools or cutting-edge software solutions, the ability to leverage these new tools should empower you to deliver next-level service and drive positive repair experiences for your customers.Another thing to keep in mind is that embracing new technology and equipment opens doors to expanded service offerings. From state-of-the-art lifts and alignment systems, to specialized tools designed for specific makes and models, investing in the latest equipment enables you and other technicians to tackle a larger range of repairs and maintenance with confidence and precision. As the technology in cars continue to evolve, so too must the tools and equipment that technicians rely on to get the job done.Embracing new technology and equipment can also lead to improved productivity in the shop. By leveraging high-quality products that are specifically designed for today’s vehicles, you can streamline workflow, minimize downtime and deliver exceptional results for your customers.At TechShop, we understand the importance of embracing new technology, equipment and products in the automotive repair industry. That’s why we’re excited to announce the debut of our all-new “Tool Time” video podcast series, where guests from brands like Ingersoll Rand, Clore Automotive, SATA Spray Equipment and many more will sit down and join Eric Garbe and myself to discuss education and training on the latest products our industry has to offer.Join us as we embrace the future of automotive tool supply and equipment advancements together. And, be sure to subscribe to the TechShop newsletter to stay tuned!

TPMS: Are Retrofits in Your Future?

Installing a retrofit kit can be performed with the tools and equipment you already own and use on a daily basis.

Tire tread
Maximize Your Scan Tool

Are you maximizing your scan tools to their full potential? Don’t let them be just an expensive code reader.

Scan Tool
2024 Is Your Year to Be the Technician You Always Wanted to Be

As we enter 2024, strategic career planning is essential for success in the automotive repair industry.

happy new year 2024
Impact Wrench Technology

Interchangeable anvils are a feature on some new impacts.

Other Posts

Building a Shop Culture of Success

First, write out your plan for success. Next, be sure to train your entire team at the same time.

Build A Winning Culture By Allowing Failure

Yes, strive for victory, but great shops know that solid training moments come by learning from mistakes.

Tools in the Eye of the Beholder

We’re here to help you see all the tools, so you can invest wisely.

Multimeter Accuracy: How Important Is It?

Multimeter accuracy is critical for EV diagnostics.

multimeter