Michelin Debuts New EverGrip Tech At NAIAS

Michelin Debuts New EverGrip Tech At NAIAS

Michelin North America showcased its new Michelin Premier All-Season with EverGrip tire to media at the North American International Auto Show this morning. Michelin emphasized the tire's ability to deliver safety and said unlike traditional tires, the Michelin Premier A/S maintains its wet traction even when worn.

Michelin North America showcased its new Michelin Premier All-Season with EverGrip tire to media at the North American International Auto Show this morning.

Michelin emphasized the tire’s ability to deliver safety and said unlike traditional tires, the Michelin Premier A/S maintains its wet traction even when worn. The tire provides consumers with shorter stopping distance, hydroplaning resistance, and increased grip when new and worn, the company said.

“The Michelin Premier A/S tire represents a significant breakthrough in automotive safety,” said Scott Clark, COO of Michelin North America’s passenger and light truck tire division. “With our truly revolutionary advancements in tire technology, we are able to directly address the effects of tire wear on traction and have been able to break the traditional paradigm.”

Three main elements help the tire maintain its wet traction over time and wear, the tiremaker said. The Premier A/S features a proprietary high-traction compound, expanding rain grooves and emerging grooves.

The compound, featuring silica and sunflower oil, provides high traction in wet conditions, and at lower temperatures, the company said.  The expanding rain grooves rain gets wider as the tread wears helping the tire clear water even as these rain grooves lose depth.

Finally, the emerging grooves are more than 150 hidden grooves that emerge as the tire wears. These grooves provide additional help in channeling water away and maintaining wet traction, Michelin said.

The Michelin Premier A/S will be available this spring in 32 sizes ranging from 185/65R15 to 245/45R18, and will come with a 60,000-mile warranty.

You May Also Like

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

The Automotive Aftermarket Charitable Foundation (AACF) announced the launch of its 65th-anniversary fundraising initiative. Running through July 1, 2024, the campaign aims to raise $65,000 through 1,000 donations of $65 each. This impactful effort highlights the industry's commitment to taking care of its own, the AACF said. 

From sudden illness and death to natural disasters, the foundation has provided assistance to industry professionals and their families during their darkest hours. As AACF celebrates its 65th year of service, it remains steadfast in its mission to provide financial support and resources to those in the automotive aftermarket industry in need, the organization said.

Cordless vs. Pneumatic: The Battle Continues

What does the future hold? Will one gain the upper hand over time?

Red and Blue toy robots boxing
TS Toolbox Guide February 2024

Here’s a look at some of the core feature and modern frills to consider when it’s time to move into a new office.

toolbox guide illustartion
Embracing Cutting-Edge Solutions the Industry has to Offer

Embracing cutting-edge solutions is strategic and imperative for technicians navigating the constantly changing landscape of automotive maintenance and repair.

Nadine Battah
TPMS: Are Retrofits in Your Future?

Installing a retrofit kit can be performed with the tools and equipment you already own and use on a daily basis.

Tire tread

Other Posts

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

TOPDON USA Makes $25,000 Donation to TechForce Foundation

To date, TOPDON has donated over $66,000 to aid organizations and schools that are dedicated to preparing the next generation of auto technicians around the world.  

Registration Open for ETI ToolTech 2024

The event will be held on April 22-24, 2024 in Newport Beach, CA, at the VEA Newport Beach Marriott.

TEXA Releases IDC5 CAR 76.5.0 Update

IDC5 CAR 76.5.0 is characterized by over 2600 new possible selections for the major makes on the market worldwide.