The popular Bosch Auto Parts Facebook page topped the 100,000 fans mark this week, just five months after launching. With a strategic blend of automotive product and maintenance information, general auto enthusiast topics, and relevant offers and contests, Bosch has built an enthusiastic and engaged community that is truly excited about the Bosch brand.
“More than 100,000 visitors to Bosch’s Facebook site have given the thumbs up sign, indicating they ‘like’ the information we’re posting on the page, and we expect this to keep growing. We present a variety of automotive topics as well as product information on Facebook, and we are quite pleased that the motoring public is interested,” said Pam Krebs, Director of Advertising and Sales Promotion for Bosch, a major supplier to the North American Aftermarket and the world’s largest automotive supplier.
“Social media grows in importance every day, and the swift acceptance and enthusiasm for the Bosch Auto Parts Facebook page means that visitors are aware of the need for proper maintenance of their vehicles and the value of top quality automotive parts,” Krebs noted.
“In a few short months Facebook has become a very valuable medium for communicating to and engaging with Bosch customers and automotive enthusiasts. We post news on new products, special promotions, educational videos, automotive history, and more. We’re extremely pleased to see the number of posts from our fans, and the conversation that those posts generate within the Bosch Auto Parts community. This kind of direct communication is very valuable to Bosch, and we believe to our visitors as well.”
“Social media is what’s going on today, and Bosch is confident that it will grow even more valuable to us and to our Facebook community in the years to come,” Krebs said.
In addition to Facebook, www.Facebook.com/BoschAutoParts, Bosch maintains a presence on Twitter, www.Twitter.com/BoschAutoParts, and YouTube, www.YouTube.com/BoschAutoParts. Bosch also maintains micro-sites for ICON wiper blades, www.BoschClearTheWay.com, and spark plugs, www.LightEmUp.com.
Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information, visit www.AASAKnowYourParts.org.
For more information, visit www.boschusa.com.
