With New Year Comes Launch of New Look for 
ASA

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Techshop Magazine
The automotive industry’s knowledge base for equipment, tools and supplies
From the Magazine

With New Year Comes Launch of New Look for 
ASA

The Automotive Service Association (ASA) is excited to announce that it has given its logo a facelift. The new logo has a fresh and modernized look - in conjunction with the association's focus on staying relevant to today's repair professional.

TechShop Staff Writers
By TechShop Staff Writers
Published:

Related Articles

The Automotive Service Association (ASA) is excited to announce that it has given its logo a facelift. The new logo has a fresh and modernized look – in conjunction with the association’s focus on staying relevant to today’s repair professional. Last year, ASA celebrated its 60th anniversary and implemented several initiatives to ensure it continues to meet the needs of its members.             

“ASA is sharply focused on relevancy in its service to today’s automotive repair professionals. We are examining the association from all angles to provide the best possible programs, trade shows and opportunities for repairers. Our logo enhancement essentially is a visual indicator of these ongoing initiatives,” said Ron Pyle, ASA president and chief staff executive.
            

“The look is new and fresh, yet still similar enough to our previous logo – which is a strong and identifiable brand for the automotive service and repair field,” said Angie Wilson, vice president of marketing and communications.
            

ASA members may use the logo immediately. Images and logo guidelines are available 24/7 on ASA’s newly redesigned website (best viewed using the Firefox browser). Members can log into www.ASAshop.org and then visit Tools & Resources > Members Only > Download ASA logos. For assistance obtaining your username and password to access the Members Only area, contact ASA’s membership services team at (800) ASA-SHOP, ext. 361.
            

The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA serves an international membership base that includes numerous affiliate, state and chapter groups from both the mechanical and collision repair segments of the automotive service industry.
            

ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. For additional information about ASA, including past news releases, go to http://www.ASAshop.org, or visit ASA’s legislative website at http://www.TakingTheHill.com.

You May Also Like

Red and Blue toy robots boxing
toolbox guide illustartion
From the Magazine

Embracing Cutting-Edge Solutions the Industry has to Offer

Embracing cutting-edge solutions is strategic and imperative for technicians navigating the constantly changing landscape of automotive maintenance and repair.

Avatar
By Nadine Battah
Nadine Battah is the Editor of TechShop and the Multimedia Senior Editor of the Automotive Services Group at Babcox Media (ShopOwner, Aftermarket News, Brake & Front End, Underhood Service, ImportCar, Tomorrow's Technician). Nadine joined the team as an Editorial Intern in 2020.
Published:
Nadine Battah

Remember last month how I said 2024 was your year to be the technicians you always wanted to be? Remaining stagnant as a technician is simply not an option anymore if you want to be successful in the automotive industry. You must proactively seek out opportunities to embrace new tools, techniques and solutions that promise to enhance efficiency, accuracy and customer satisfaction.Embracing what’s new is strategic and imperative for technicians navigating the constantly changing landscape of automotive maintenance and repair.One of the top reasons I can give you for embracing new technology is the potential for improved diagnostic accuracy and efficiency. With the arrival of advanced diagnostic tools, like the Bosch ADS 625X, the Autel IA900, or the Hunter ADASLink, technicians can pinpoint issues with precision, reducing guesswork and minimizing the risk of a comeback. Whether it’s sophisticated tools or cutting-edge software solutions, the ability to leverage these new tools should empower you to deliver next-level service and drive positive repair experiences for your customers.Another thing to keep in mind is that embracing new technology and equipment opens doors to expanded service offerings. From state-of-the-art lifts and alignment systems, to specialized tools designed for specific makes and models, investing in the latest equipment enables you and other technicians to tackle a larger range of repairs and maintenance with confidence and precision. As the technology in cars continue to evolve, so too must the tools and equipment that technicians rely on to get the job done.Embracing new technology and equipment can also lead to improved productivity in the shop. By leveraging high-quality products that are specifically designed for today’s vehicles, you can streamline workflow, minimize downtime and deliver exceptional results for your customers.At TechShop, we understand the importance of embracing new technology, equipment and products in the automotive repair industry. That’s why we’re excited to announce the debut of our all-new “Tool Time” video podcast series, where guests from brands like Ingersoll Rand, Clore Automotive, SATA Spray Equipment and many more will sit down and join Eric Garbe and myself to discuss education and training on the latest products our industry has to offer.Join us as we embrace the future of automotive tool supply and equipment advancements together. And, be sure to subscribe to the TechShop newsletter to stay tuned!

Read Full Article

More From the Magazine Posts
TPMS: Are Retrofits in Your Future?

Installing a retrofit kit can be performed with the tools and equipment you already own and use on a daily basis.

By Eric Garbe
Tire tread
Maximize Your Scan Tool

Are you maximizing your scan tools to their full potential? Don’t let them be just an expensive code reader.

By Eric Garbe
Scan Tool
2024 Is Your Year to Be the Technician You Always Wanted to Be

As we enter 2024, strategic career planning is essential for success in the automotive repair industry.

By Nadine Battah
happy new year 2024
Impact Wrench Technology

Interchangeable anvils are a feature on some new impacts.

By TechShop Staff Writers

Other Posts

Tools in the Eye of the Beholder

We’re here to help you see all the tools, so you can invest wisely.

By TechShop Staff Writers
Multimeter Accuracy: How Important Is It?

Multimeter accuracy is critical for EV diagnostics.

By Eric Garbe
multimeter
More Than A Scan Tool

Scan tools serve as indispensable diagnostic hubs, offering access to a wealth of resources, from OEM technical bulletins to community-documented repairs.

By Eric Garbe
scan tool
Battling Stress and Burnout

Here are some quick tips for managing stress and avoiding burnout in the fast-paced automotive repair industry.

By Nadine Battah
Nadine Battah