Editor’s Notes: Social Media and Google and SEO – Oh My!
This year, I’ll devote my column to helping you improve your digital marketing. We’ll bring you the SEO and social media tools you need for your business.
A/C Service Tools & Equipment Investment Demands a Smart Strategy
Finding an A/C service machine that ensures the safe recovery and recharging of automotive A/C systems.
Editor’s Notes: Website Winners Use Video and Social Media Tools to Market and Improve Their Businesses
The ASA Top 10 Websites Contest allows the industry to learn and grow from seeing how other sites effectively communicate their marketing messages to customers.
ROI – Making New Equipment Pay For Itself In 90 Days
New equipment should pay for itself, increase trust and loyalty with your customers, improve efficiency, and leave you with no regret.
Being Well Trained Is a Commitment to Personal and Industry Growth
Training is one of a technician’s most important tools.
Machining Rotors – Are You Giving Away This Service?
You may believe that machining rotors is unprofitable when compared to installing new rotors, but the opposite is true. Labor in a shop does not take up inventory and does not have to be delivered by a parts store. You just have to make machining a line item on the repair order, instead of giving it away with every brake job.
When Saving the Customer Money … Backfires!
A few months back, a customer came in with a broken seat frame on her Honda Pilot. The car had over 150,000 miles on it and the seat frame broke through use. Replacing the seat frame, with labor, would be well over $1,100. My foreman recommended welding the frame, saving the customers hundreds and hundreds of dollars. Two months later the car returned with the seat frame broken in a different spot.
Eight Keys To Selling Auto Service
You’ll need to know your customers’ buying habits as well as their service histories. You should always request your first-time customers’ service records, and should ask them about their service histories verbally as well. This information can be extremely helpful during any sales process, especially when it comes to selling maintenance.
Engagement, Ownership Boost Employee Pride And Performance
The degree to which your employees can impact your bottom line hinges on their level of engagement and sense of ownership in the shop’s success. When engagement is high, performance follows, as does key business-building factors like service excellence and outstanding customer service.
What’s Your Exit Strategy?
I recently asked a friend in his late 50s about his plans for retirement. He told me he expected to die at his desk – and he was serious. He gave no thought to a time when he wouldn’t be in his business. Part of being a proactive business owner requires that you look a few moves down the chessboard – whether that means keeping the business in the family, turning it over to a management team so you can golf more or selling the business.
Have You Scheduled Your Annual Lift Inspections?
Sure, you see them every day, but when was the last time your vehicle lifts were thoroughly inspected by a qualified lift inspector? The Automotive Lift Institute (ALI) recommends that all vehicle lifts be inspected by a qualified inspector at least annually "in order to ensure reliability and allow the continued safe operation of the lift."
Environmentally-Friendly Clean Burn Energy Systems Offer Fast Return on Investment
Businesses looking to save on energy costs and reduce their used oil disposal liability can turn to Clean Burn. As a leading manufacturer of used oil furnaces, used oil boilers and used oil recycling centers, Clean Burn helps businesses worldwide generate free heat from used motor oils and petroleum based fluids commonly used in all types of combustion engines.