Promoting its Commercial Solutions division, Bridgestone Americas kicked off its "Firestone Drives America Tour" in Akron on July 16. The tour will travel across the country introducing new Firestone commercial truck tires to fleets and drivers.
“This tour showcases both the excitement and admiration of the Firestone name and our latest Firestone-brand tires – the FS591 steer, FD691 drive, and FT491 all-position radials. Additionally, it gives us the opportunity to bring Firestone to fleets and drivers across America, and help local charities along the way,” said Matthew Stevenson, vice president of marketing for Bridgestone Commercial Solutions.
“Firestone Drives America Tour” will make more than 20 stops at various Minor League Baseball games this summer, as well as NCAA Football games this fall.
Fleet customers and Firestone dealers can sign up online to take their families to “a night at the ball park.” Attendees of the tour will have the opportunity to talk with Firestone experts about tire questions, as well as take part in interactive displays.
The tour also will display the custom Firestone Edition Class 8 truck and quad-cab truck that will be given away at the Mid-America Trucking Show after the conclusion of the “Drive a Firestone” sweepstakes. Fleet customers and Firestone dealers will have the chance to enter this sweepstakes to win a “Firestone Truck.” Up to 61 additional chances to the win a truck are available depending on participation with the tour – Twitter posts, Facebook posts, posting photos from the event etc., Stevenson said.
Additional prizes, including BCS tickets, World Series tickets and tickets to the 2014 Indy 500, will be given away in drawings throughout the year.
The tour is part of the company’s “Those With Drive, Drive a Firestone” campaign. To see the full road show tour schedule and for more information, visit www.firestonetrucktires.com.
