Gabriel (Ride Control, LLC) announces its “Own the Chrome” sales event offering consumers a mail-in rebate for up to $125 when they purchase four qualifying Gabriel branded ride control products between March 1 and April 30, 2012. The Gabriel “Own the Chrome” sales event also offers consumers the “Chrome-tastic” opportunity to win one of Gabriel’s Chrome gift cards worth up to $25,000.
Consumers are eligible for a sliding-scale rebate when they purchase a combination of any four qualifying ReadyMount, Ultra, MaxControl, ProGuard, or Strut Mount products between March 1 and April 30, 2012. Plus, when they submit a valid rebate claim, they will automatically be entered for a chance to win one of seven Gabriel Chrome gift cards, worth up to $25,000. A total of seven Gabriel chrome gift cards will be awarded: five gift cards are valued at $500, one gift card is valued at $2,500 and one “grand prize” Chrome gift card is worth $25,000.
With Gabriel’s “Own the Chrome” sales event, the more consumers spend, the more they save. If consumers:
• Spend up to $200, they receive a 15% rebate
• Spend up to $300, they receive a 20% rebate
• Spend over $300, they receive a 25% rebate**
**Up to a maximum rebate of $125.00
“Gabriel’s ‘Own the Chrome’ event makes it even easier for consumers to receive the benefits of Gabriel’s super-finished chromed piston rods on all four corners,” said Michael Lipski, vice president of sales and marketing, Ride Control, LLC. “Plus, the chance to win one of Gabriel’s Chrome gift cards worth up to $25,000 is an added consumer incentive to help installers sell the ride control job.”
Every day, thousands of motorists ride on shocks and struts that have too much wear and tear to do their job effectively. In emergency maneuvers, these worn shocks can lengthen braking distances, and affect handling and stability; compromising the safety of the vehicle and its passengers. Shocks and struts also have a direct relationship on the longevity of tires, steering and suspension components.
Gabriel has developed an “Own the Chrome” sales event kit for participating shops that includes a poster, counter card and rebate pad. To receive a kit, call 1-800-251-5932. Details of the sales event, qualifying products, rules and rebate forms will be available at www.Gabriel.com on March 1, 2012.
