Hercules Tire & Rubber Co. has introduced an all-new website, featuring "clean design, easy to find information and enhanced functionality that includes robust tire search capabilities," according to the importer, wholesaler and marketer.

"The new site (herculestire.com) is more straightforward and user friendly than the old," said Suzanne Mitchell, Hercules manager of brand development. “Dealers and consumers will enjoy a more efficient and satisfying user experience.”

Updated features on the site include a new tire search by size, vehicle, category/segment or product name; a dealer portal to access dealer-specific information; a complete photo gallery of Hercules tires with enhanced product information; an improved dealer locator for “consumers to find Hercules dealers and for dealers to find Hercules wholesalers;” and geo-targeted content for U.S. and Canadian users.