AASA Know Your Parts Campaign Redefines Value
Is there a formula for aftermarket parts value? According to the latest iteration of the popular Know Your Parts campaign, developed by the Automotive Aftermarket Suppliers Association (AASA), the answer is yes. The formula is: function, plus quality over time, equals value; in simple terms, the equation says price is not always an indicator of value.
2013 SEMA Show On Track To Exceed 2,500 Exhibitors
The SEMA Show is shaping up this year to be one of the strongest in the event’s 47-year history, a good sign the business of vehicle personalization, customization and preservation is rebounding. Some 130,000 professionals from more than 130 countries are expected to attend the 2013 SEMA Show at the Las Vegas Convention Center this November 5-8, to see the newest products, keep up on the latest trends and learn the best business practices the $31B automotive specialty equipment industry has to offer.
AASA Launches Hub Bearings Quality Awareness Campaign
The Automotive Aftermarket Suppliers Association has launched a new marketing campaign as a part of its successful “Know Your Parts” program focused on the hub bearing category. The hub bearing campaign is the first in a series of category-specific campaigns designed to educate technicians, shop owners, service writers and other industry repair professionals on the value of installing only quality premium parts.
ASA Michigan Hosts Elite Worldwide At Its Great Lakes Event
ASA Michigan held its second Great Lakes Event at Lansing Community College West Campus in Lansing, Mich., on Sept. 28. Elite Worldwide conducted abridged sessions of their classes, “High Impact Sales II” and “8 Steps to a More Profitable Shop.”
AudaExplore Joins ASA As Newest ‘Corporate’ Member
The Automotive Service Association announces AudaExplore’s new corporate membership with ASA. Corporate membership provides an opportunity for companies to expand their relationships with ASA and its leaders in the collision and mechanical repair segment of the industry.
Amy Mattinat Elected New President Of Car Care Council Women’s Board
The Car Care Council Women’s Board (WB) announces Amy Mattinat, Auto Craftsmen, has been elected the new president of the organization, effective following the WB reception at AAPEX on Tuesday, Nov. 5, 2013 in Las Vegas, Nev. In this position, Mattinat will preside over all meetings and board leadership, and supervise the activities of the board for a three-year term.
AAPEX Debuts ‘Joe’ And New Full-Service Stations
“Joe” may be an ordinary guy, but not at this year’s Automotive Aftermarket Products Expo (AAPEX) where he’ll be delivering exceptional customer service to attendees, either in the new full-service stations or on the show floor. AAPEX is set for Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo Center, Las Vegas, Nev.
AIA To Hold 25th Annual Import Product And Marketing Awards Program At AAPEX
The Auto International Association (AIA), a segment of the Automotive Aftermarket Industry Association, will present its 25th annual AIA Import Product and Marketing Awards Tuesday, Nov. 5 at 3 p.m. during AAPEX at the Sands Expo Center. The awards recognize manufacturers and marketers for excellence in products, packaging, websites, catalogs and marketing/advertising programs for import cars or trucks.
SEMA To Host SEMA Show Buyer Webinar On October 10
The SEMA Education Institute (SEI) will host a webinar specifically geared towards first-time SEMA Show buyers on Thursday, October 10 at 10:00 am Pacific time. The webinar will be presented by Tom Gattuso, SEMA Show director and Susan Schwartz, president of Show management company ConvExx.
2013 SEMA Awards To Showcase Industry’s Hottest Vehicle Platforms
To showcase the industry’s top trend-setting vehicle models, the SEMA Awards will be announced and presented to winning automakers during the 2013 SEMA Show in Las Vegas, Nev., held Nov. 5-8, 2013. Through the program, SEMA exhibitors that make the products and accessories for today’s popular models, will identify the vehicle platforms they believe are best for accessorizing, and ideal for showcasing the coolest new products.
AASP-MN Scores Fall Seminar ‘Hat Trick’
The Alliance of Automotive Service Providers of Minnesota (AASP-MN) will host “Wheel Alignment Diagnostic Angles & Resetting Electronic Stability Control Systems,” Tuesday, September 10, 2013, from 4:00 – 8:00 p.m., at Dunwoody College of Technology, Minneapolis.
ALI Lift Inspector Certification Program Expands Computer-Based Testing Into Canada
Canadian candidates enrolled in the Automotive Lift Institute (ALI) Lift Inspector Certification Program now have more options for taking the two required program exams. ALI had previously offered only paper and pencil versions of its Pre-Course Exam and Course Exam on specific dates in Canada. The organization will now offer computer-based versions of the exams on-demand at testing centers across Canada.