Increased Cross-Selling Incidents Will Improve Your Shop’s Bottom Line
As miles rack up on your customers’ vehicles, are you getting the most mileage out of your oil change services and maximizing every service occasion?
Collaboration Is The Key To Improving Aftermarket/OEM Partnerships
The TechShop team recently attended the Equipment & Tool Institute’s ToolTech. The annual event brings representatives from across the aftermarket industry together with the OEMs to share their insights and concerns about the future of the aftermarket.
Editor’s Notebook: Mobile Ad Customer Engagement Spells Service Opportunities
A recent study issued by the Marchex Institute sought to answer some of the most pressing questions about consumer call behavior.
Researching Online, But Buying ‘Local’
The Automotive Aftermarket Industry Association (AAIA) recently conducted a survey to gain insight into the purchasing decisions of automotive repair professionals. The association’s 2013 Digital Tool & Equipment Purchasing Trends report explores use of the Internet when purchasing new tools and equipment. Some TechShop readers were asked to complete this survey, and if you did,
Directions: Passing the Advisory Board Torch
Besides his service in various automotive repair organizations, we wanted to thank Al Duebber for serving as an advisory board member for Underhood Service since the magazine was founded back in 1995.
Pay Per Click Advertising: Buy Local, Buy Mobile, Buy Cheap
This past month, I started purchasing Google AdWords to promote a website on brake safety. It gave me a whole new perspective on what is happening to online and mobile advertising.
VIEWPOINT: Words & Pictures, How Do You Learn
If I could visualize or tinker parts in my mind, I could master the subject.
Conjugating a verb for Spanish or even spelling some English words was a monumental task.
Smart Phone, Dumb Customer: The Abuse of a Service Writer with Technology
If you have worked the front counter at any shop, you can tell a lot about a customer as they walk from their car to the front door. It is a talent all service writers develop.
Editor’s Notebook: Extraordinary Customer Service Begins With A Great First Impression
Continuing last month’s discussion of ways to kick-start the new year, we’ll again focus on shop image because of its direct link to the overall customer experience and your shop’s bottom line. Satisfied customers speak volumes about the service they received, providing you with repeat business and a direct conduit to referrals.
Editor’s Notes: Smartphone As A Tool? App-solutely!
Readers submit the smartphone apps they use in the bays and behind the counter.
Directions: Selling The Fuel-Cell
A collaborative partnership between Daimler, Ford and Renault-Nissan was announced to begin mass producing hydrogen-fueled fuel-cell electric vehicles (FCEVs) in the next four years.
Editor’s Notebook: New Year, Fresh Start
As you begin the year with a clean slate, realize that every facet of your business should be positioned to support your shop’s value proposition. Here are a few things to think about as you work on ways to fulfill your shop’s mission and grow your business.