Yokohama Tire Corp. has released a new mobile website – www.yokohamatire.com – designed for consumers on the go.

The website is different than the company’s main site and is optimized for smartphones and use on smaller touch-sensitive displays.

“People want information quickly and clearly,” said Theresa Palang, YTC manager, public relations and digital marketing. “The innovative design gives our customers streamlined access to what they are looking for from Yokohama.”

The features of the mobile website help users quickly search for tires by selecting driving style, year/make/model and tire attributes important to them as well as locate the nearest tire dealer. In addition the site allows users to view Yokohama motorsports coverage and connect with the company’s social media sites.