If you’ve ever been involved in or hosted a Be Car Care Aware event, you know the power it can have in educating customers about how much money they can save with proper vehicle maintenance. You also know the value-added benefits of heightening your shop’s image in the community, earning existing customers’ lasting loyalty and prompting new referrals along the way.
If you’re on the car care bandwagon, this granddaddy event should really grab your attention.
The largest-ever consumer vehicle check-up event will be hosted by the Car Care Council, in conjunction with the 49th Annual Northwood University International Auto Show to be held Oct. 5-7 in Midland, MI. 
The event will feature free vehicle inspections to consumers by volunteer technicians, as well as give Northwood students the opportunity to work with the many aftermarket companies that will exhibit and provide educational demonstrations about preventive maintenance.
“This unprecedented vehicle check-up event will be a huge footprint for the aftermarket, and, for the first time, add an element of vehicle service and repair to the auto show’s 500-plus new vehicle displays,” said Rich White, executive director, Car Care Council.
In addition to the vehicle inspections at the Car Care Council vehicle check-up event, aftermarket companies will host demonstrations showing worn vs. new parts like wiper blades, hoses, belts, tires, brake pads and rotors, and dirty vs. clean engine oil and fluids.
For more information, visit www.northwood.edu/autoshow/.
At A Glance: 2012 International Auto Show
• It’s the 49th annual auto show at Northwood University.
• Largest student-run, new car outdoor auto show in North America.
• Average of 50,000-plus visitors throughout the three-day event.
• More than 500 new cars, trucks, RVs, semi trucks, specialty and promotional vehicles.
• 600-plus participating Northwood students from all curriculums.
